This article covers the fundamentals that help you find the gems in the worlds of expired domains and sell them for profit.
Domains are crucial to the success of a website. As a result, expiring domains can be highly inconvenient to site owners. Similarly, if you have an entrepreneurial spirit, there is an excellent opportunity to save or even make money from expired domains.
When you create your new website, you’ll need to invest in a domain name to establish your presence on the World Wide Web, which is an expense.
Furthermore, if you already have a domain, you will have to maintain it—regardless of the function of your domain, it will expire at some point, forcing you to renew it.
Fortunately, purchasing expired domains is a great way to save money. Every year, millions of domains expire because their owners are unable or unwilling to renew them.
Instead of becoming etched in internet stone, those domain names are auctioned off and recycled, often for less than the cost of purchasing a new one. If you follow a few simple rules, you’ll be able to reap the benefits of buying expired domains.
Why Should You Purchase Expired Domains?
Expired domains are purchased for two reasons: time and money.
Buying a new domain allows you to start over, but choosing the right domain can save you a lot of time. Existing domains have PageRank. Buying an expired domain with a high Page Rank value can save you a lot of marketing time.
Here are some examples of how a high PageRank can affect your organic traffic:
Pagerank infographic on how to make money from expired domains
PageRank is directly proportional to rankability and organic traffic. Image courtesy of Moz.com
A company that purchases such a domain will not have to spend as much time promoting its website or building backlinks. Purchasing a great expired domain is akin to buying a bicycle with all of its parts already assembled. Furthermore, you can avoid some search engine penalties because all of your pre-existing backlinks will not be on a new domain.
Expired domains, on the other hand, can save you money. Prices vary significantly between sites, but many great domains can be purchased for as little as a few dollars.
To calculate the added value, consider the cost of creating history, age, and links to the price. This is pre-existing domain work that comes with expired domains.
Identifying Expired Domain Names
Searching ExpiredDomains or FreshDrop will bring up millions of domains that have expired. ExpiredDomains offers free accounts, whereas FreshDrop only provides two months of free access. FreshDrop, on the other hand, includes a few search filters that ExpiredDomains does not.
The registrant or registrar has no longer claimed the expired domains listed on these websites.
You can buy them from any domain registration service that supports the relevant top-level domain. They are just as expensive as domains that have never been used. You can also find additional savings by searching for coupon codes.
Many of the domains will be unappealing to you.
They’re too long and have too many hyphens or numbers. Others have been tainted by marketers who attempted to manipulate search rankings for a high-value loan, prescription drugs, or gambling keywords.
Some domains are abandoned due to complete failure. Perhaps they were blocklisted by search engines for deceptive tactics, or maybe no one wanted to type their long, unmemorable names. On the other hand, valuable domains may expire because their owners did not know how to promote them or chose to focus on other priorities.
To separate the good from the bad, you’ll need to conduct research. Expired domains are not always a dead end.
Fortunately, the websites mentioned above will allow you to refine your search in a variety of ways. You can specify the desired PageRank, search for domains older than a certain age, and exclude addresses that contain numbers and hyphens. Some investors prefer shorter TLDs such as.com and.org.
You can also search by how many characters are in a name. While it’s unlikely that you’ll find an expired domain with only a few letters, it’s a good idea to limit your searches to terms with fewer than 25 characters. They’re much easier to type, remember, and promote.
Some investors will purchase domains regardless of the subject matter or industry.
After all, compiling a list of relevant pay-per-click links for practically any subject is simple. Another approach is to search for terms relating to your expertise. It’s easier to find desired domains and develop content for them.
There are many ways to analyze expired domains. Examine their registration histories, inbound links, and Google PageRank. Using expired domain search engines allows you to obtain most of this information in one place.
Some metrics to keep in mind while purchasing expired or soon-to-be-expired domains are outlined below.
Valuable Domain Metrics
When purchasing expired or deleted domains, there are several metrics to consider in order to get the most bang for your buck, including:
- Page Rank (outdated now)
- Citation Flow
- Trust Flow
The advantages of buying an expired or deleted domain with a high Page Rank are apparent. The older the domain, the better the page rank. But identifying an expired domain’s age can be challenging.
Some domains have been registered, but no websites have been created, suggesting that some search engines may not require the registration date. These will be less valuable than a brand new domain.
Citation Flow and Trust Flow
Citation Flow is a measure that predicts a domain’s worth based on the number of backlinks. This compares backlink data between domains. Backlink data is precious.
Trust Flow measures the domain’s trustworthiness based on its reputable links. The more, the more reliable the domain. This is another essential value statistic.
Assessing the Link Profile
Members of ExpiredDomains.net can search for domains based on “backlinks” or “domain pop.” The number of backlinks is the total number of links to a domain on all web pages, including multiple links on the same website.
Sift through a domain’s link profile. You can use ExpiredDomains.net or Moz.com’s Open Site Explorer to perform this. Each website has a “spam score” in addition to backlinks and anchor text.
Examine the inbound links and their text to determine whether they appear natural and relevant.
A domain is far more desirable if it has backlinks that were created voluntarily by other websites without the intent of manipulating search rankings. The links should appear on relevant web pages and have relevant anchor text that accurately describes the target URLs.
Avoid any expired domain names that spammers or hackers may have previously owned. For example, if you notice that most inbound links have the exact anchor text, you should proceed with caution. Someone may have created them artificially to rank high for a specific search keyword phrase.
Investigate the History of Expired Domains
The Wayback Machine allows you to see how a website looked before its domain expired. This can assist you in determining whether it has engaged in unethical behavior, such as the distribution of viruses, pornography, pirated material, or spam.
Neglecting a background check on expired domains that interest you before investing in them could be a costly mistake. You could be penalized for the actions of a previous owner. Internet filters, for example, may block access to your website or reject every email message you send.
The age of a domain is also essential. Search engines frequently favor older names and give their pages more visibility. These names also tend to command higher auction prices. Furthermore, an “aged” domain is more likely to keep inbound links on well-established web pages that change infrequently.
Don’t base your domain evaluation on a single website or a few statistics. It’s important to remember that people can manipulate traffic ratings, PageRank numbers, and link counts in various ways. A simple Google search for the domain name may be informative, especially if quotation marks surround the name. Here are a few more things to look into:
- Rankings of Alexa traffic
- Previous owners’ testimonials
- Anti-virus companies’ ratings
- Email blacklists based on domain
Users can use ExpiredDomains and FreshDrop to search for domains that have been listed on DMOZ. This is a well-known web directory that features high-quality listings.
ExpiredDomains.net allows users to view only addresses that became available within the last 24 hours.
Common Mistakes to Avoid
Mistakes are part of the learning curve. There are a few mistakes that you should try to avoid in purchasing expired and deleted domains. Here are a few.
- Infringing on trademarks
- Purchasing a domain that was previously used in a scam,
- Deficient backlink profiles.
Doing your research is the best way to avoid making mistakes when purchasing an expired or deleted domain. Researching thoroughly will pay off handsomely.
Back Orders and Registrar Auctions
An excellent way to find an expiring domain is through domain registrars. When customers of companies such as NameCheap, Name.com, or Go Daddy allow their domains to expire, these registrars sell them.
Various businesses use fixed prices or auctions. You can search their websites for high-quality, low-cost domains.
When the domain’s expiration date comes around, its owner has one more chance to renew it. This grace period lasts approximately five weeks. The registrar then attempts to sell it. If no one buys it, it will expire.
The procedure varies from registrar to registrar. For example, Network Solutions allows everyone to back-order expiring domains within five weeks of their expiration date. Customers pay a set fee for names that are back-ordered. An auction, on the other hand, occurs when multiple users request the same domain.
I have bought great domains from auctions. Sometimes they are not cost-effective, especially if you do not have a plan to develop them for profits. Domains with popular TLDs frequently command high prices simply because they are less than five letters long, even if the word or acronym is meaningless.
Websites such as DomainHole and DomainTools can keep track of domain names for you. These free services notify you via email when the status of the desired domain changes. For example, you would be notified if a domain name expired and the registrar put it up for sale.
Most registration services let unused domain names expire. You can locate them as expired names and buy them cheaply. Remember that others may be waiting for them. If the chosen domain is valuable, act fast.
Investors frequently utilize automated tools to obtain expired website addresses quickly. They demand a premium to renew expired domains promptly. Watch out for services that have gotten unfavorable consumer reviews.
Be patient as you search for and evaluate various domains. It’s been claimed, for example, that only 7-12 percent of all names that expire mean anything to more than one person.
When you find an expired domain with a good link profile and no shady activities in the past, you can register or bid on it. Don’t be disheartened if other investors thwart your first attempt. You can keep your first domain’s rankings and inbound links by uploading some essential content as soon as possible after acquiring it.